Today, all modern events strive to use technology and interactive tools in order to attract a larger audience and add more vitality and entertainment to the event. In reality, some events, whether they are exhibitions or conferences, rely on traditional and stereotypical ideas, such as holding competitions and various activities or offering free gifts instead of adding something innovative and more creative, especially when the budget may be a limiting factor in some cases for trying and using something new.
Nowadays, with the development of technology, it is possible to experience new entertainment ideas with a lower budget when organizing various events. Therefore, in this article, we have compiled a collection of ideas that rely on the most prominent technologies and different tools that you can use in your event, and we also provide tips on how to use them and achieve maximum marketing benefit from them, as well as their pros and cons.
If you are creating an event and want to highlight it, you will need to provide an interactive and attractive experience. Here are some of these ideas:
1- Photo booths
Selfie photos have become an important social and cultural phenomenon since their inception, as smartphones and social media have made photos important to many people. Having photo booths within your event can help you reach customers quickly. By designing special and suitable photo booths for your event, you may attract the attention of many attendees and catch the eye of the actual audience on social media.
Attendees will certainly share those photos on social media, making your event the talk of those platforms and within the event for a long time. You can also provide a professional camera within the booth, enabling attendees to take more creative photos and making the event more exciting.
These booths make it easier for participants to take still photos and videos and share them on their social media accounts during the event. When designing them, focus on adding an element of beauty and art. You can also use creative and good ideas and tools that are not common to attract the audience’s attention easily and quickly.
2- Interactive Screens
When planning your event strategy, consider using interactive screens. They are new and creative technological tools that allow sharing of information, advertising, and presentations in a suitable and unusual way. They can work alongside smartphones and computers to provide an integrated experience throughout the event.
These screens can also be touch-enabled to help increase interaction and offer self-service functions at events. One of their benefits is that they allow customers to explore specific details, such as interactive games, maps, and precise instructions to help them navigate different areas of the event with ease. Using these screens provides many benefits for your event.
These screens can be a great option in the registration area, where attendees can check in and enter the event themselves. They come with stands that can be placed anywhere within the event, taking into account safety options, durability, and brand identity.
These screens can also display consistent videos, photos, and research, allowing you to identify the content that attracts the audience and monitor their behavior and traffic flow.
This helps you improve future events. Therefore, think about displaying the information that attendees will be looking for and create a list of the questions that will be asked so that you can provide quick options to easily access the most important information through these screens.
When the audience is provided with professional and enjoyable digital content, they gain a better understanding of your brand and acquire a clear vision of your services and products. This helps you reach the largest possible targeted audience. This type of smart interactive technology provides great freedom and flexibility.
Unlike other traditional media, interactive display screens have a low budget and do not require any additional equipment or tools. Just place the screen in the desired location and display the required advertisements, and it will perform its role without any obstacles.
This reduces your need to print paper and display banners that have become ineffective. You can use your time and personal efforts to set up and operate the screen, use programs and applications, and display presentations instead of wasting time installing cables, connecting computers, and performing many lengthy tasks.
Also, read 10 Reasons Why Using Interactive Screens is Essential for Your Event.
3- Virtual Reality (VR) Technology
For years, many have predicted that virtual reality (VR) technology will be one of the most important things to consider in the event industry. It is slightly more expensive than previous ideas, but its advantages and benefits are much greater. This is because it allows attendees to embark on their imagination. For example, attendees can experience skydiving without leaving the event. This technology is widely used in many projects and events in Arab countries and the global community today.
Virtual technologies are known as simulations created by computers that aim to design a three-dimensional environment. Many attendees can interact with it using VR headsets and headphones in a way that appears real or tangible. This device transports attendees to a new world, which is great for increasing interaction, attracting attention, and providing a unique experience that cannot be matched. It can add an atmosphere charged with excitement and thrill.
Examples of content that can be provided through this technology include walking with dinosaurs, flying, and car racing. This virtual content can be developed according to the theme and concept of the event, which is one of the factors that attract sponsors and exhibitors and make people talk about the event. You can also use it to display the products you offer. Customers can see the product, walk around it, explore it, and move it using virtual reality technology as if they were inside it.
When using virtual reality technology, make sure you have an obstacle-free area and a large space. Virtual reality technology can attract a large crowd, so consider using a waiting list system for each user and adding a screen so that other attendees can see the experience the individual is going through.
Also, read about the benefits and roles that interactive screens play in various events.