Hosting a virtual event is an excellent opportunity to showcase your company and its products, reach a wider audience, and save on travel costs. Additionally, your online event can be interactive and engaging. Furthermore, a virtual exhibit hall can help you build your brand by providing an opportunity for attendees to connect with vendors.
If your guests cannot attend the event, they can still book a live video chat with the event organizers. If you are interested in learning how to make your virtual event more interactive, read this article.
1. Schedule the event at the right time for your target audience
Virtual events are great for communication, and you can use this technology for a variety of events. However, if you want to make it more interactive, you need to take some steps to maintain attendee engagement. Consider your audience and demographic when planning a virtual event at the right time. Similarly, avoid scheduling the event during major holidays and religious celebrations. Track participation and, if possible, ask participants to indicate their preferred dates for the event.
Once you’ve decided to host your virtual event, you need to set a date for it. If you are planning to host a virtual event over the weekend, make sure to schedule it on a non-religious or major holiday. If you are holding a virtual event during the week, consider asking attendees about their preferred dates. These factors can affect their participation levels and make the event more attractive to everyone.
2. Upload the event content online
One of the most important things you can do is create more engaging content for virtual attendees, and after the virtual event is over, upload the content online so attendees can discuss ideas with other participants. These materials can be a resource library where attendees can access presentation materials and discuss their questions with others.
Speakers can also share additional resources in their resource libraries, and ongoing discussions can be linked to these resources. To make your virtual events more attractive, enhance the discussion and share useful resources. This will inspire attendees to participate in your event and make you a trusted source of information.
3. Polls and surveys
Polls and surveys are an excellent way to increase participation in virtual events, and you can create polls and surveys at any time during the event. For larger virtual conferences, you can also integrate polls and surveys. You can create polls and surveys at the beginning and end of each session. Additionally, you can add polls to learn how many people are interacting with the event. Adding these polls and surveys can help you gather more information about overall attendance.
Ask questions during the virtual event, and most people tend to use mobile devices during virtual events. Therefore, make sure that the platform you choose supports mobile devices. If attendees are using desktop computers or laptops, use large fonts and reduce the text size. Include a quiz that asks them to answer a specific question, which is a great way to keep people engaged. In addition to asking questions, you should also allow them to comment on the presentation.
4. Host a live stream
Don’t forget to invite attendees to join your virtual event, and if possible, host a live stream of your event or send it for replay later. Live streaming allows your audience to interact with you and the speakers, helping to create a more interactive virtual event. Once you’re satisfied with the format, you can ask attendees to participate in live events by creating a blog. If you’re using a platform, you can also share your content.
During the live event, you can ask your audience for feedback on the event, and you can also ask them to send their comments or questions as the event moves to a new stage. This way, you can continue the conversation, and participants will feel appreciated and be able to provide valuable feedback.
These tips are just a few examples of how to make virtual events more attractive. Don’t forget to have fun and be yourself. Discover the services of creative event experts who can professionally organize and execute virtual events with high quality and precise execution speed using an advanced engineering team. Contact us now.
5. Take photos
There’s another way to engage virtual attendees, and that’s by providing them with fun tools they can use to take photos of themselves. This will make the event more interactive and help them share photos they take with other attendees. After that, encourage attendees to take photos with fun props.
6. Use games and prizes
One way to make virtual events more attractive is by incorporating games and prizes. Many virtual event hosts choose to include sponsored games and prizes as incentives for engaging attendees. For example, participants can enter a contest for top rankings and win a prize, or they can receive a prize for the attendee who collects the most game tokens.
Often, attendance at virtual events is free, so it’s important to create games that encourage participation and can be a fun interactive activity to break the ice and engage attendees. Along with games, virtual events can also be made more interactive by conducting a quiz or test, which rewards the best answers. You can also assign points for interaction; for example, the virtual conference may include polling questions during each session, and to reward attendees who participated in the poll, they will receive points.
7. Create a low-cost virtual event
Remember that people tend to participate in virtual events that require small investments, so if you want to make the event memorable, consider a low-cost virtual event. You can offer a free virtual event for a nominal fee, so the audience will likely join. Make sure to track participation levels.
8. Use of social media in virtual events
The use of social media can be beneficial for a virtual event, allowing attendees to share pictures of the setup or location with other participants. Additionally, you can ask questions on social media during the virtual event, giving the hashtag a lot of exposure and allowing participants to communicate with each other during the event and build relationships. If you are using a mobile app, it is useful to include this feature in your planning.
As part of your virtual event, you can create a custom group or Slack channel for attendees. You can also create private user groups or Twitter chats. Furthermore, you can create a community around your virtual event, which will encourage your audience to be more active.
9. Hosting celebrities
To make virtual events more interactive, you can host a celebrity as part of the event. Booking big-name talent can be easier than ever, and the benefits of hosting a live event are worth the extra effort. You need to build a community around your virtual event to make it successful.
In the end, make sure your virtual event is interactive and enjoyable. Even if there is no physical event, there is always a need to keep attendees happy and engaged. Creating opportunities for communication is essential to the success of virtual events. In addition to providing a more inclusive experience, virtual events can also be a useful marketing tool by creating a social space where attendees can interact with speakers, presenters, and other participants in the event.
Also, read 15 Tips for Designing Personalised Events